This brand plan was established for the jewelry company Staghorn Boutique, a newly established business that started as hobby. This project was to be a complete overhaul of the existing branding and extras, being; a new logo that held the brands values at its core, a business card, a banner, a social media post, a complete style guide, and the customisation and theme of a website.
Pictured Above is the business card, social media post and the banner. All of which incorporate the new logo, and new feel of the brand, while sticking to the new style guide of the brand.
The style guided ended up being a total of 23 pages, covering everything the brand would need to establish itself as a professional business. This being;
- Brand story
- The logo, its rules, variants, correct and incorrect uses, clear space, and logo watermarks
- Typography of the brand
- Brand colours, primary and secondary
- Imagery, correct and incorrect uses
- Brand voice.
The final piece to the branding was an established website that fit within the rules of the style guide that the business could update and maintain themselves. This included wire framing the site, customised theme, and a setup of pages they could control.
A link to the site is here: https://www.staghornboutique.com.au/
